Privacy Policy
Last updated: May 6, 2026
Introduction
Echo Ride ("we", "our", "us") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you use our financial education services in Sheffield, United Kingdom.
Information We Collect
We collect information you provide directly to us when you:
- Book a financial education session through our website
- Contact us via email
- Attend our programmes
- Subscribe to communications from us
This information may include:
- Name and contact details (email address)
- Service preferences and booking information
- Age information (when relevant for age-appropriate programmes)
- Any information you choose to share during sessions or communications
How We Use Your Information
We use the information we collect to:
- Provide and deliver the educational services you request
- Send you session confirmations and related information
- Respond to your questions and requests
- Improve our services and develop new programmes
- Comply with legal obligations
Legal Basis for Processing
We process your personal data under the following legal bases:
- Contractual necessity: to provide the services you've booked
- Legitimate interests: to improve our services and communicate with clients
- Legal obligation: to comply with UK financial education and business regulations
- Consent: where you've provided explicit consent for specific purposes
Data Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:
- With service providers who assist in operating our business (e.g., email hosting, payment processing)
- When required by law or to respond to legal processes
- To protect our rights, property, or safety, or that of others
Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Booking and attendance records are typically kept for seven years in accordance with UK business record-keeping requirements.
Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Request erasure of your data
- Object to or restrict processing
- Data portability
- Withdraw consent at any time
To exercise these rights, contact us at [email protected].
Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
Children's Privacy
While we provide educational services to children, we collect personal data only from parents or legal guardians. We do not knowingly collect information directly from children under 13 without parental consent.
Cookies
Our website uses cookies to improve user experience. For detailed information about our cookie usage, please see our Cookie Policy.
Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page with an updated "Last updated" date.
Contact Us
If you have questions about this privacy policy or our data practices, please contact us:
Echo Ride Financial Education
42 Charter Square
Sheffield, S1 4HS
United Kingdom
Email: [email protected]
Supervisory Authority
If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.